Iconic toy brand Lego has helped create an innovative new video for Chris Stapleton’s “Second One to Know.”
The new clip features Chris and his band and crew depicted as Lego mini-figures—but that’s not all. There’s also a Lego troupe of ninjas, a dragon, Chris Pratt and more. The video was created in collaboration with Chris, The Lego Group and Pure Imagination Studios, including producer/director David Coleman.
“We wanted to do something fun for this song and it always sounded like a fight scene to me, so we approached The Lego Group with this idea and a rough outline of what we wanted to do,” says Chris Stapleton. “Once The Lego Group gave us the green light, David Coleman and the team at Pure Imagination took that outline and refined and built it into what it has become. Along the way, the fight got bigger and more absurd and I got a front row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters and it was a cool thing for us to get to do together. It was an incredible experience for me and I couldn’t be happier with the end result.”
Written by Chris and Mike Henderson, “Second One to Know” is from Chris’ 2017 album, From A Room: Volume 1.
Chris and Morgane Stapleton’s Outlaw State of Kind fund will be donating royalties from the video to organizations implementing the Lego Foundation’s Playful Parenting program, which promotes playful interactions between caregivers and children aged birth to three across the globe.
Watch the awesome new video below.
photo by Tammie Arroyo, AFF-USA.com